Universal McCann is one of the top-10 global marketing agencies with 90 offices in 66 countries. As part of a naturally decentralized industry—advertising and marketing—the company wanted to create a connection that would link its global employees together and allow them to share knowledge, expertise, and local excellence across the company. Using Microsoft^® Office SharePoint^® Server 2007 and NewsGator’s social networking solution, Universal McCann created an enterprise social computing platform named LIMO with customized appearance and functionality.

• Employees and customers can connect, collaborate, and share knowledge in a secure environment.
• Universal McCann workers around the world connect with one another online to share best practices and solve problems.
• New ideas and perspectives can propagate from local offices across the global organization, enhancing the quality of the firm’s work as a whole.