While driving the other day to speak at the new Triangle SharePoint Users in Winston-Salem NC I recorded this 17minute Michael on the Go piece. In it I discuss two areas of focus to help build brand and increase customer loyalty for your Internet facing sites. The first part focuses on leveraging existing Windows Live services within your SharePoint Internet site. The second part then focuses on leveraging interactive out of the box SharePoint features to extend a traditional web presence to further build brand and increase customer loyalty.
After watching the video check out a few sample sites running on Microsoft Office SharePoint Server that are making use of some of the features I discuss. Then ask yourself, “how are we leveraging our SharePoint investment to build our brand?”
*Note-due to the 17 minute length I compressed my video smaller than usual in order to shrink download size from 133mb to 54mb
Brand Build Video
Example links:
- National Professional Paintball League (slick SharePoint site leveraging events, news, dashboard pages, image libraries, etc.)
- Ministry of Sound (another slick MOSS site)
- Fan U (sports fan site making use of blogs and more for interactivity)
- AMD Developer Central (great use of SharePoint blogs and Content by Query roll-up)
- GetSharp ( Podcasting Kit for SharePoint used on public facing Internet. Use of LiveID for sign in and comments and ratings. Great stuff!)
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Last modified at 2/13/2009 11:05 AM by Gannotti
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