Case Study: Mycogen Seeds

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Case Study: Mycogen Seeds
Mycogen Seeds

Seed Company Revitalizes Website to Grow Stronger Customer Connections

"Our goal was to accelerate the brand adoption process and to quickly connect interested growers with the Mycogen sales team. SharePoint Server 2010 helps us do just this." - Donna Queisser, Digital Producer, Bader Rutter
SUMMARY

Mycogen Seeds, an affiliate of Dow AgroSciences, needed to improve its website to foster stronger customer connections and drive sales. The company also wanted to invigorate its brand to more easily attract and engage customers. Mycogen chose Microsoft SharePoint Server 2010 for Internet Sites as the foundation for a new website that provides growers with product research, analysis, and contact information that is customized to a grower's geographic location. Mycogen deployed the site in less than four months, in time for the 2011 seed purchasing season. Content owners update the site easily, keeping information fresh and relevant. With access to self-service tools, growers can directly access information in Mycogen product databases. In the first month after the site was launched, Mycogen saw vast increases in site traffic, page views, and visitor retention.

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