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Case Study: Lerner Publishing
Book Publisher Creates Dynamic Website for Better Customer Experience, Higher Profit
"All the capabilities in SharePoint Server 2010 fuel our direct sales model and help us compete against other publishers and the big-name online retailers."
- Terri Reden, Vice President, Marketing and Digital Products, Lerner Publishing Group
Lerner Publishing Group, a leading children's book publisher, wanted to take advantage of web-based digital marketing to create a more engaging experience for customers—primarily librarians and educators—who relied on printed catalogs and placed orders using the phone, fax, or mail. The company also wanted to increase the volume of its profitable direct-to-consumer sales channel. Lerner Publishing Group used Microsoft SharePoint Server 2010 as the foundation for its new website, which includes e-commerce functionality and connects to line-of-business book title management and pricing systems. Early feedback has been positive, and the publisher expects the site to rapidly contribute to expanding direct-to-consumer sales, which it aims to increase by 10 percent. Because content owners are better enabled to manage content themselves, the company has also begun to reduce IT administration.
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