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Case Study: D&M Holdings
Audio Company Enhances Image, Cuts Costs with Global Web Content Management
"SharePoint Server 2010 helped us build a much more standardized, streamlined, impactful brand image."
- Vaishali Benner, Director of Strategic Marketing, D&M Holdings
D&M Holdings manufactures nine brands of premium consumer electronics, including Denon and Marantz, and sells its products in North America, Europe, and the Asia Pacific region. The company needed to streamline management of its brand websites to improve marketing and reduce costs. D&M Holdings selected Microsoft SharePoint 2010 for Internet Sites as the foundation for a global web content management system. With the solution, the company has consolidated nine different website platforms into one, centralized content management for its marketing teams, and created a cohesive brand image. Website user experience has improved so much that the number of visitors leaving the site after viewing only one or two pages has dropped nearly 25 percent. Further, the company expects to recover its investment in the solution in just one year, due to reduced IT complexity and software licensing costs.
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