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Case Study: Copenhagen Airports
Airport Loyalty Program Serves Travelers, Increases Online Revenues by 45 Percent
"We received 50,000 signups to CPH Advantage within the first two months. By using SharePoint Server 2010, we have gained the freedom to create a dynamic, personalized program site."
- Christian Poulsen, Senior Vice President, Copenhagen Airports
Copenhagen Airports (CPH) has a lofty goal: to be the world’s most attentive airport. To improve the passenger experience and increase revenue for airport retailers, CPH created a customer loyalty program and companion shopping website. CPH worked with Netcompany, a longtime technology partner, to build both websites using Microsoft SharePoint Server 2010 for Internet Sites and Microsoft Dynamics CRM. The CPH Advantage loyalty program has been a huge success, attracting 50,000 members in the first two months. CPH can offer passengers in the program a more personalized and efficient airport experience for parking, shopping, working, and traveling. Also, CPH was able to increase retail revenues by 45 percent during the launch by making online shopping more convenient and targeting ads to travelers. With its flexible technology foundation, CPH can now extend the program in any direction.
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Rating: 3/5 (2 votes cast)
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