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Case Study: Conservation International
Nonprofit Uses Web to Deliver Conservation Message While Protecting Limited Budget
"With SharePoint Server, we’re able to reach more people more quickly—and at a lower cost—and really focus them on the important environmental issues."
- Julie Blackwell, Senior Director of Online Engagement and Marketing, Conservation International
Conservation International, which helps societies to value and protect nature for the well-being of people everywhere, needed to improve its website to better connect with a global audience and drive fundraising. Also, its website was difficult for a small team to update, customize, and manage. Conservation International then used Microsoft SharePoint Server as the foundation for a new site that uses rich multimedia —including video, audio, and photography—to showcase its initiatives. Conservation International deployed its flagship website in two months. While previously the nonprofit could not afford to deploy individualized websites to support its field offices and global partnerships, it can now deploy adjunct sites in just two days, at a very low cost. Also, content owners can update sites easily, in multiple languages, in a fraction of the time it used to take—without technical assistance.
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