Case Study: Boys and Girls Clubs of Canada

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Case Study: Boys and Girls Clubs of Canada
Boys and Girls Clubs of Canada

Youth Organization Boosts Site Traffic by 20 Percent with Dynamic New Web Presence

"Our effective use of graphics, multimedia, and social media tools encourages greater visitor interaction and engagement with our mission." - Susan Bower, Vice President of Business Operations, Boys and Girls Clubs of Canada
SUMMARY

Boys and Girls Clubs of Canada (BGCC) wanted its web presence to be as dynamic and interesting as its programs. It had also long promised its 100 BGCC clubs an internal portal for sharing expertise, support, and training. BGCC engaged Envision IT, a member of the Microsoft Partner Network, to renovate its website using Microsoft SharePoint Server 2010 for Internet Sites and to create a member portal at the same time. Thanks to its fresh website, which features many visuals, easy navigation, and constantly changing content, BGCC has seen site traffic increase 20 percent and donations from individuals increase 50 percent. With its new member portal, BGCC is able to communicate with clubs much more effectively and keep them informed and excited about BGCC programs. The nonprofit has also trimmed administrative costs by US$30,000 annually, now that donations are processed electronically.

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