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Case Study: Associated Press
News Network Gives Publishers Deep Business Insights for Selling Online Content
"With SharePoint Server 2010, we can deliver simple yet powerful tools to help content publishers … make informed decisions about how they produce and license content."
- Riyad Omar, Business Director for the News Registry, the Associated
The Associated Press (AP) strives to be “the essential global news network.” Every day, AP member organizations deliver news to more than half of the world’s population. With the shift in the journalism industry to an online viewership, the AP needed to help its member organizations capitalize on the content they publish online. The not-for-profit designed a news tracking system, and using Microsoft SharePoint Server 2010, gave publishers the power to track where and how their content is used so that they can best meet audience demand and make better decisions as to how to license, sell, protect, and extend their content. The system will allow the AP to help members interpret massive amounts of data in easy-to-understand reports. The AP created the portal in just 70 days for a very fast time-to-market, and expects ongoing development and administration to be highly streamlined.
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