Commerce

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Increase Conversion Rates

Online shoppers are savvy. They research products, visit community and review sites, and shop around before making a decision to buy. FAST Search Server 2010 for Internet Sites can help you deliver interactive, search-driven experiences that engage shoppers and give them all the information they need to make a purchasing decision. What’s more, FAST Search can streamline and improve product discovery—helping people find what they want, including recommended products and promotions.

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Deliver Interactive, Search-Driven Product Experiences

The most successful product experiences help shoppers find the information they need to make a buying decision, driving higher conversion rates. This requires a solution that can easily combine, organize, and manage content from across the Internet. FAST Search does all this and more. With FAST Search, you can include external reviews and community content next to your product information so customers can stay at your site as they decide what to buy.

Streamline Product Discovery

People expect product experiences that are fast and easy. With interactive search, you can encourage customers to browse similar products, eliminate the “dead-ends” that drive customers away, and provide multiple paths to completing product purchases.

Recommend and Promote Products

Match your customers’ interests with the products you have to offer. At the same time, maintain control of your online experience and promote products according to changing business priorities. With FAST Search, you can make recommendations based on buying patterns and define business rules to better promote your products. Search-driven Web experiences let you display the right information to drive incremental revenue and higher margins.

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