Web Content Management
Review the following case studies to learn more about the web content management capabilities of Office SharePoint Server 2007.
| FICO |  |
| |  | | Content Management Solution for Web Site Saves Financial Firm $257,000 |
Posted 2009-09-30 |
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| | FICO provides analytics and decision management technologies to customers around the world. It wanted to improve its online presence by updating its Web site and streamlining a cumbersome Web content management process that required IT involvement and constrained marketing staff from developing the site along corporate directives. FICO migrated its portal to Microsoft® Office SharePoint® Server 2007 and increased dynamic content by 90 percent. Because marketing employees now manage Web content publication, data is posted 20 percent faster and IT staff can focus on appropriate duties, raising productivity by an estimated 60 percent. Also, thanks to integrated search in Office SharePoint Server, FICO was able to retire its third-party search solution, saving U.S.$37,000 a year. Today, FICO has an extensible set of tools to achieve its vision for a Web site that drives business agility. | | |
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| KONE | |
| |  | | Manufacturer Implements New Global Web Presence to Serve Customers, Help Drive Sales |
Posted 2009-09-03 |
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| | KONE is a leading elevator and escalator manufacturer. The global company sees the Internet as a channel to provide information needed by customers, but its content management solution made it difficult to keep Web sites around the world current. KONE built a new global Web presence—including 48 Web sites in 16 languages—based on Microsoft® Office SharePoint® Server 2007. Today, content coordinators around the globe can easily keep Web sites up-to-date—a capability that, when combined with the search functionality provided by Office SharePoint Server 2007, enables prospective customers to find the information they need and is helping drive new sales. KONE also deployed Office SharePoint Server 2007 for a new global intranet, which will enable the company to support both internal and external Web sites with a single technology solution and skill set. | | |
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| Kraft Foods | |
| |  | | Kraft to Save $2.2 Million over Two Years with New Web Content Management Solution |
Posted 2009-09-01 |
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| | One of the world’s largest food and beverage companies, Kraft Foods needed to give its brand groups greater speed and flexibility in connecting with consumers online. The company chose Microsoft® Office SharePoint® Server 2007 as a new global standard for Web content management and is now running its three largest Web sites on its new solution, with plans to migrate all consumer-facing Web sites by the end of 2010. Through its use of Office SharePoint Server 2007, Kraft is benefiting from streamlined Web content publishing; support for new forms of digital marketing; and the performance, scalability, and reliability needed to support more than 100 million page views per month. What’s more, the solution’s rich capabilities and ease of management are expected to save Kraft millions of dollars over the next two years in agency fees, support costs, and development costs. | | |
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| Dell | |
| |  | | New Dell.com Boosts the Customer Experience While Reducing IT Effort |
Posted 2009-08-25 |
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| | Dell relies on its public Web site, Dell.com, as a key channel for its direct sales. To help customers more easily find the information they need and to simplify site management, Dell decided to redesign the underlying architecture of the site. It chose a solution based on Microsoft® products and technologies, including Microsoft Office SharePoint® Server 2007, FAST™ enterprise search technology, and the Microsoft .NET Framework. With this new solution, Dell can provide a more personal, efficient shopping experience that builds customer loyalty and helps ensure the completion of purchases. The solution also reduces the need to involve the IT department in Web content management. Finally, by transitioning to a Microsoft-based environment, Dell is confident that it has implemented a foundation that it can expand and extend to meet its ever-evolving business requirements. | | |
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| State of West Virginia | |
| |  | | State Government Modernizes Portal, Drives Internet Usage with Improved Online Services |
Posted 2009-08-18 |
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| | West Virginia’s state government wanted to make better use of the Internet to provide timely information and e-government services to its citizens. However, the state’s Web site offered minimal resources and did not reflect well on a government intent on raising Internet usage and education levels across West Virginia. West Virginia became the first state in the nation to migrate its Web site (www.wv.gov) to Microsoft® Office SharePoint® Server 2007, increasing content by 547 percent to drive a 24 percent increase in site traffic. It also launched the award-winning West Virginia Education portal (www.education.wv.gov), which is the first of its kind in the United States. As other state agency Web sites migrate to the Microsoft solution and use new Web content management tools, business owners can publish content in minutes instead of waiting days or weeks for internal developers to do it. | | |
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| Adecco USA | |
| |  | | Adecco Personalizes Web-Site Experience, Reduces Customer Attrition by Two-Thirds |
Posted 2009-08-13 |
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| | Connecting more than 700,000 qualified job-applicants with businesses around the world every day, Adecco is a global leader in staffing solutions. Adecco wanted to take better advantage of the Internet to provide people with the resources they need to realize their career goals. To drive business and increase efficiency, Adecco wanted a Web site where job candidates could submit job applications online, and that its marketing-content teams could manage without day-to-day IT support. Using Microsoft® Office SharePoint® Server 2007, Adecco built a Web site that allows business users to create, publish, and target dynamic content to job candidates. Since launching AdeccoUSA.com in 2008, Adecco has enhanced the Web experience for site visitors, improved productivity, and driven increases in business activity and revenue through the Internet channel. | | |
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| Ferrari S.p.A. | |
| |  | | Italian Car Maker Forms Stronger Customer, Fan Connection with Top-Performing Web Site |
Posted 2009-07-29 |
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| | Ferrari wanted to make its Web site as state-of-the-art and captivating as the cars it manufactures. The company migrated from a Java-based infrastructure to Microsoft® Office SharePoint® Server 2007 to streamline development, simplify content management, and improve the user experience. With the new site, Ferrari has created a stronger audience connection. Site traffic has increased by 237 percent, with a 150 percent increase in unique visitors. | | |
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| RE/MAX International | |
| |  | | RE/MAX International Lowers Cost of Ownership for Affiliate Extranet by 75 Percent |
Posted 2009-07-20 |
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| | Global real estate franchisor RE/MAX International wanted to update its aging, externally hosted, custom-developed extranet site to save costs, increase development control, enhance system agility, and provide better resources for its affiliates. The company invested in Microsoft® Office SharePoint® Server 2007 to redesign and administer the extranet, and expects to recoup its upfront investment in the software within one year. The company also expects to save 75 percent annually in maintenance and administration costs. In addition, RE/MAX has improved its communications and strengthened its connection with brokers and agents through expanded extranet capabilities such as an enhanced search function, custom alerts, networking tools, and easier access to marketing and training resources. | | |
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| Citroen | |
| |  | | Citroën U.K. Rebuilds Web Site in Three Months, Attracts 27 Per Cent More Visitors |
Posted 2009-03-11 |
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| | Citroën UK Ltd wanted to enhance the visual appeal and shrink the administrative burden of its Web site. It wanted to reduce manual processes when updating site content and reach out to more prospective customers. Working with Microsoft® Gold Certified Partner Dot Net Solutions, it built a new Web site based on Microsoft Office SharePoint® Server 2007 that went live in just three months. As a result, the appeal and the usability of the Web site have dramatically improved, and content updates take half the time they took before. With a rich user interface, improved site performance, and automated content management, Citroën increased site visits by 27 per cent, reduced costs, enhanced the user experience for site visitors, and made site administration simpler and more productive. | | |
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| AMD | |
| |  | | AMD Helps Business Users Manage Web Assets with Enhanced Content Management |
Posted 2009-03-06 |
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| | AMD is one of the world's two largest manufacturers of computer microprocessors. For more than three decades, AMD has been building the technologies that run the world's personal computers, workstations, servers, handheld devices, and game consoles. AMD needed to replace its Web content management system, update its enterprise Internet site, and develop a single environment for managing all its Web assets. In 2007, AMD initiated a project to deploy Microsoft® Office SharePoint® Server 2007 to manage global and local content at the company's enterprise Internet site. The company built a Web content management solution that could scale to a very high volume, support regional Web sites, and put Web content management into the hands of business users. | | |
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| Numonyx | |
| |  | | High-Tech Startup Creates Public Web Site and Collaborative Intranet in 80 Days |
Posted 2009-01-29 |
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| | Numonyx, a newly formed innovator of nonvolatile memory solutions combining the flash memory assets of Intel and STMicroelectronics, had just 80 days to create a public Web presence for customers and a collaboration intranet for its 7,000 employees. An extraordinary public site would establish brand value from day one. The internal site would forge a new corporate culture for employees from parent companies on two continents. Numonyx created a dynamic solution within its aggressive deadline by implementing Microsoft® Office SharePoint® Server 2007. Employees modify site content in real time, rather than waiting days or weeks for IT assistance—key in this fast-paced industry. Customers receive news while it is fresh, enhancing the Numonyx reputation for customer orientation and increasing return traffic. Internally, employees share information instantly, no matter where they are located. | | |
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| Continental Airlines | |
| |  | | Airline Boosts Efficiency, Enhances Revenue with Web Content Management Solution |
Posted 2009-01-19 |
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| | Continental Airlines relied on a highly manual process for updating content on the OnePass Frequent Flyer section of Continental.com. Updates were channelled to one or two individuals, causing a backlog of work and a delay in the publication of offers from the airline’s travel partners. As a result, the company risked losing revenue opportunities. To streamline publication and create a foundation for centralized, efficient content management across the enterprise, Continental implemented a solution using Microsoft® Office SharePoint® Server 2007. Now, the company can publish partner offers in half the time through a process that includes automated scheduling features, built-in workflow, and sophisticated tracking capabilities. Today, content managers can handle a much higher volume of partner offers, resulting in enhanced revenue opportunities. | | |
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| Jones Lang LaSalle | |
| |  | | Real Estate Firm Saves $500,000, Improves Service Delivery with Collaboration Solution |
Posted 2008-11-25 |
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| | Jones Lang LaSalle had grown rapidly - and outgrown its tools for collaboration and content management. At the same time, an economic slowdown and global competition increased the company's challenges. To fuel continued growth, Jones Lang LaSalle adopted a consistent solution for its intranet, client extranet, and Internet sites. Based on the 2007 Microsoft® Office system, including Microsoft Office SharePoint® Server 2007, the solution replaces flurries of e-mail messages with collaboration team workspaces that business units create and control themselves. Centralized enterprise content management reduces version control problems, eliminates the need to support storage of multiple document copies, and saves the company U.S.$500,000 per year. The solution was adopted with little or no customization required, containing development costs and speeding time-to-benefit. | | |
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| MTV Networks | |
| |  | | Standardized Portal Solution Increases Collaboration and Efficiency for Media Giant |
Posted 2008-07-29 |
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| | As an entertainment company, MTV Networks must ensure the free flow of ideas and content. However, the company’s previous portal infrastructure wasn’t helping much, as end users could not publish their own content. MTV Networks standardized on Microsoft® Office SharePoint® Server 2007, upon which the company deployed a new intranet portal, a Viacom corporate portal, and multiple Internet sites. Self-service content publishing enables groups across the company to communicate better, while rich collaboration and search features are helping global employees to easily find and share information. With Office SharePoint Server, MTV Networks is benefitting from a standardized portal platform that delivers new capabilities in a reliable, scalable, and cost-effective manner, and will serve the company well into the future. | | |
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| Energizer | |
| |  | | Leading Battery Maker Enhances Web Site to Support Product Launches, Serve Consumers |
Posted 2008-06-19 |
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| | Energizer Holdings, Inc., one of the world's leading makers of consumer batteries and flashlights, wanted a Web site that would be as innovative as its products and that would enable brand managers to quickly add and update content, create stylish designs, collaborate, and provide a comprehensive search capability. Energizer migrated from a Web site based on a mix of older technologies to one based on Microsoft® Office SharePoint® Server 2007. Now, Energizer uses the site for more timely and effective promotion of new and existing products as well as other consumer offerings, and saves on agency fees spent to produce and post content. The company tracks the use of search to help it revise and expand content to better serve consumers. And it can reuse page layouts and code on related sites, which helps increase return on investment. | | |
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| Hawaiian Airlines | |
| |  | | Airline Increases Productivity, Enhances Service with Web Content Management |
Posted 2008-05-01 |
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| | Founded in 1929, Hawaiian Airlines is Hawaii’s largest airline, with 3,500 employees, and having carried 7 million passengers in 2007. While the company’s Web site was highly effective in delivering new services and products to its customers, making changes to the site was a time-intensive process that required IT involvement. To maximize the effectiveness of the Web site and to streamline administration, the company implemented Microsoft® Office SharePoint® Server 2007 for Web content management. Now, the airline’s marketing department can make rapid content updates on its own to deliver a more personalized and powerful customer experience—without IT intervention. As a result, the IT department has experienced an approximate 50 percent increase in general productivity and is better able to focus on strategic, revenue-generating tasks. | | |
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