• Identify a select group of early adopters who can spread the word about My Sites among their colleagues. Showcase them through email, a newsletter or an Intranet feature story, citing personal examples of how My Sites has improved their everyday work life. Also, reach out to the avid consumer social network users in your organization to become early adopters and promoters of safe, secure social networking inside the organization.
• Use My Sites as a marketing tool inside organizations. For example, smaller teams within a larger organization can boost their profile by making sure their My Sites are completely utilized. Each team member can list expertise, share documents, tag material and update newsfeeds, making them easier to find in an organization. In fact, simply saving your documents to your My Site will make it much easier for people to find out what you know and benefit from your work. It is much easier to find files by looking up people in SharePoint.
• Make My Sites your own. Custom skins that live on top of SharePoint allow organizations to brand My Sites, helping drive interest and loyalty.  The theme might be for your department, role, or a corporate HR-sponsored initiative—whatever is most relevant for your business.
• Incorporate filling out My Sites as part of an employee orientation. This helps quickly drive adoption and ensures employees know how to properly utilize the tool.  Many of your new employees will already be familiar with these tools as consumers and successful job seekers.
• Encourage high-profile executive involvement. When your executives share, they set the tone for everyone. Using the built-in blog on a My Site is a great way for executives to share trip reports, reflections on the business, and career development tips. This knowledge is shared more visibly and persistently than in email and encourages other employees to share their experiences as well.

We use My Sites widely across Microsoft, and from personal experience, it has helped me engage colleagues more quickly, locate expertise and find the information I need to not only do my job better, but be more efficient. When I can find the right contact for a customer by doing a people search, take advantage of colleagues’ presentation by finding it on their My Sites, or stay in touch with a colleague through their personal updates, SharePoint is enabling me to benefit from the power of social computing in the enterprise.  That makes me more productive, effective and connected in today’s fast-paced world of business.